Marketing question?
Fred was recently in the market for a new car. He narrowed down his search to a Honda Accord, a Nissan Altima, and a Toyota Camry. These cars would be considered the _____________________ in this purchase situation since this is the list of cars that Fred will compare more closely and ultimately choose from.
Options:
evoked set
wish list
belief set
alternate brand list
shopping list
Answers
nt
You asked the same question a half dozen times. Id answer it but what if you have a test where you have to answer on your own?
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